Are You A Twitter Quitter?

Cartoon created by Steve Hearn

"To Twit or to Quit Twit, that is the question."



I have mixed feeling about Twitter.

Twitter is the free Internet-based service that allows people to follow the 140-character messages or "tweets" of friends and celebrities which could be sent to computer screens or mobile devices and in turn send their own instant thoughts to those same people and more who follow them. It's basically short text messaging that goes out to many at once.

I was told by many friends that I was stuck on stupid in the stone-age and just had to start using Twitter to get into the real new world. I took a very good class on Twitter and set out to share my goings-on with the waiting world. I was told that I should strive to get as many people following me and I in turn should follow them and read their 140 character impulsive thoughts because they would be reading mine.

I also read that using Twitter could help my business grow if people get to know and like me.

So I started "tweeting" but could not bring myself to confess to total strangers that, as a successful businessman, I had time to share that my grass is growing.

I've been using Twitter for awhile now and I must confess that in reading other people tweets, what I've found is that a whole lot of people have a whole lot of time on their hands and want me to know that they are enjoying a cup of coffee somewhere or that they're stuck in traffic (and tweeting this important information while they're driving…hmm, I see a new traffic law coming).

It also does not seem to be two-way communication but rather a narcissistic "Look at me and what I'm doing." I very rarely see anyone respond or comment on others tweets, they just keep telling others about themselves.

I kept thinking, “Maybe I am stone-age stupid, I don’t get this.”

Well, this week I read a Reuters report - "Today's Twitters are often tomorrow's quitters" The article reports data that questions the long-term success of the latest social networking sensation used by celebrities from Oprah Winfrey to Britney Spears. President Obama used Twitter during last year's campaign.

Sounds like the new wave, but data from Nielsen Online, which measures Internet traffic, found that more than 60 percent of Twitter users stopped using the free social networking site a month after joining.

"Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40 percent," David Martin, Nielsen Online's vice president of primary research, said in a statement. "For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention."

It has enjoyed a recent explosion in popularity on the back of celebrities such as actor Ashton Kutcher and Oprah Winfrey singing its praises and sending out "tweets" which can alert readers to breaking news or the sender's sometimes mundane activities.

Twitter does not disclose the number of its users but according to Nielsen Online, Twitter's website had more than 7 million unique visitors in February this year compared to 475,000 in February a year ago. But Martin said a retention rate of 40 percent will limit a site's growth to a 10 percent reach figure over the longer term.

"There simply aren't enough new users to make up for defecting ones after a certain point," he said in a statement. Martin said Facebook and MySpace, the more established social network sites, enjoyed retention rates that were twice as high and those rates only rose when they went through their explosive growth phases. Both currently have retention rates of about 70 percent with Facebook having about 200 million users.

"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty," said Martin.

My conclusions so far:

Starting out on twitter is like using a spoon to carve a steak. It might work but you need more utensils to work effectively. I have discovered that there are a great many tools out there to make Twitter more effective, like Twellow, Twellowhood, Tweetstat,Twitterfriends, Twitpwr, Twtpic, TweetBeep and more. But you need the time and desire to learn how to use each of them to get the most out of Twitter.

Twitter is a fad. It's great for celebrities, but don't for a minute think that they are following you back. Okay, I confess that I do want to have a million adoring fans following ME, just like Oprah, hanging on my every thought to make their lives more complete and then rushing out to buy my book, PUSHING WATER UPHILL With A Rake.

But back in the real world I have no illusions that if I am following 5,000 people and don’t have time to read their comings and goings that they are all going to be actually following me or caring about what I’m doing or not doing.

I think Twitter might have value if used in conjunction with other networking media. Successful internet networking needs to be more related to personal networking and less about chatter. I have found success with smaller sub-groups on twitter that have shared values and geography, like Denver Twitter Connection. These types of groups are twittering within twitter much like groups on Facebook.

So for now, I’m not a Twitter Quitter, but I’m certainly not a fan.

What Do You Think? Please share your comments. You too can tell me I'm stuck in stone age stupid, just tell me why.